Syllabus
Postings
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Beyond The Landing Page. An Introduction to Post-Click Marketing.
"Unlike a random access website or a landing page, a conversion path is a series of screens where a respondent's choices are limited, controlled and purposeful." [PDF] |
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Job Description Glossary
So you want a career in Advertising? This description of the different jobs and roles at a typical advertising agency should help get you walking down the right path. |
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Online Publishers Association Going Mobile: An International Study of Content Use and Advertising on the Mobile Web [PDF] |
- Advertising Age ranks annually the largest agencies, both international and domestic, along with rating the top interactive/digital shops:
- According to a report prepared by Magna Global, ad expenditures in emerging (non-traditional) media are expected to increase by 30% each year in 2007 and 2008, to approximately $15 billion.
White Papers
- The Gilbane Group - Strategic eMarketing: Converting Leads into Profits [PDF]
- OPA - Frames of Reference: Online Video Advertising, Content and Consumer Behavior [PDF]
- OPA - A Day in the Life: An Ethnographic Study of Media Consumption [PDF]
- PPAI - The Power of Promotional Products [PDF]
- PPAI - A Career in Fashion? Look Into The World of Promotional Products [PDF]
Upcoming Events
Tips
Put yourself out there! There is nothing wrong with a little overexposure. It's much better to get flooded with job offers that you don't really want than to limit yourself and end up with few to no responses. Plus, the more offers you get, the more leverage you have in negotiating the one you really want.