News
E-Books Make Gains
Mar 10, 12:05 PMThe e-publishing content space is booming and shows no sign of slowing down, per eMarketer.
Samsung: Innovation Sells in a Recession
Mar 10, 6:00 AMCMO Sue Shim shares the thinking behind the TV maker's largest campaign touting new 3D LED televisions.
After Victory Against Disney, Children’s Group Loses Its Lease
Mar 10, 2:19 AM
The Campaign for a Commercial-Free Childhood was evicted after pressuring the Walt Disney Company into offering refunds to buyers of its Baby Einstein videos.
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Editor Is Fired After Criticizing Chinese Registration System
Mar 10, 2:04 AM
Zhang Hong’s dismissal is a fresh warning that journalists who challenge government policy too directly can face retribution.
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Times Company Appoints Christie as Communications Officer
Mar 9, 8:40 PM
Robert Christie, who joins the Times Company after seven years with Dow Jones, will fill a position left vacant since August.
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TV Providers Seek New Federal Rules on Retransmission Rights
Mar 9, 8:40 PM
With a petition to the F.C.C. and a letter to Congressional leaders, cable and satellite providers said the current rules were “broken and in need of repair.”
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Movie Review Leads to Suit Against Variety
Mar 9, 8:40 PM
The complaint accuses Variety of contractual breach, negligence and unfair business practices in connection with the film, “Iron Cross.”
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Advertising: ‘Mad Men’ Dolls in Barbie’s World, but Cocktails Stay Behind
Mar 9, 8:30 PM
Mattel is planning versions of Barbie and Ken styled after four “Mad Men” characters in a promotion for the television series as well as for Barbie.
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Hilton Hotels Puts Creative Biz Into Review
Mar 9, 4:03 PM
CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said.
A 'Breech' of Ad Policy?
Mar 9, 3:15 PM
NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game.
In Defense of a Limited Online Presence
Mar 9, 12:54 PM
When looking for a job, it's absolutely valuable to have a presence online and to naturally share a fresh stream of content. But you should be careful of over-sharing and retweeting just to expand your online footprint.
Carat Picks Up More Work From Pfizer
Mar 9, 12:30 PM
NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings.
Carat Picks Up More Work From Pfizer
Mar 9, 12:30 PM
NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings.
A Woman's Place May Just Be in Digital Shops
Mar 9, 12:16 PM
Marketers and agencies may at last surrender to the inevitable logic in having women not just create, but manage the development of conversations with other women.
What a Small Shop Should Expect After Being Named Agency of the Year
Mar 9, 12:12 PM
"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but if I'm honest, I wondered it if it was worth my time.
AT&T: Don't Text and Drive
Mar 9, 10:57 AM
Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.
Toyota Drags Them All Down?
Mar 9, 10:55 AMOther automakers also suffered a decline between early February and the beginning of March.
Chevy Embraces Mobile Social Networking, AR, QR Codes
Mar 9, 10:51 AMGM brand is using South by Southwest to tout its use of new technologies.
Why Apple's Oscar Ad Won't Go Viral
Mar 9, 10:09 AM
NEW YORK (AdAge.com) -- Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web.
'Guitar Hero' Picks TBWA\C\D
Mar 9, 9:30 AMActivision Blizzard is shifting creative duties on the game franchise.
Gen X and Y Pave the Way to Economic Recovery
Mar 9, 9:29 AMBaby boomers led the U.S. out of a downturn in the last two recessions, but this time around, it will be Gen Xers and millennials paving the way to economic recovery, according to a new report issued by PwC. The study looks at how consumer spending has changed in the last two years. As the nation shifts into recovery mode, retailers and packaged-goods makers can expect the emergence of a more cost- and value-focused consumer. This consumer is also less likely to be driven by “rampant deal-seeking,” the study found.
Five Reasons Companies Should Not Block Access to Social Networks
Mar 9, 9:02 AM
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was yes, of course. Well then, most of them already have access to YouTube -- right in their pockets.
Lexus Spells Out Hybrids' History
Mar 9, 6:58 AMLexus has introduced a campaign that reminds customers of the company's five-year history of putting hybrids on the road.
CBS Sells Out of Online March Madness Inventory
Mar 9, 3:52 AMCBS says it has sold out its ad inventory for March Madness On Demand, its upcoming live streaming presentation of all 64 games of the NCAA men's basketball tournament. "There is no inventory left," said Jason Kint, CBSSports.com svp and gm. "I will still take advertisers' calls, but I'm not sure what else we could sell at this point." Kint said that despite a still-tough economy, the ad market had improved vs. last year when the network took in $30 million in additional online ad revenue for MMOD.
Variety Lays Off the Critics Todd McCarthy and David Rooney
Mar 9, 12:30 AM
The show business trade paper said “economic reality” dictated jobs cuts, eight in total.
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