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Amid Upfronts, Brands Experiment with WebJul 4, 12:01 PMMarketers and producers attempt to circumvent traditional media, though a formula is far from proven.
Big Condé Buy From P&GJul 4, 12:01 PMPublishing giant’s September books to get injection of cash related to advertising for CoverGirl, Olay, Gillette’s Venus and other brands.
Coke's Nestea Takes Plunge Into WebisodesJul 4, 12:01 PMVp of media Annis Lyles discusses how Nestea is reaching a new consumer target with its 'Liquid Awesomeness' effort.
Nice Ride Minnesota Kicks Things Into GearJul 4, 12:01 PMParis and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution.
The Media Equation: A Publisher Stumbles Publicly at the PostJul 4, 6:56 AM
Katharine Weymouth decided to sell legitimacy, with her paper’s editorial integrity thrown in as a parting gift. |
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