

|
Advertising: An Ad Network in Times SquareNov 20, 1:06 AM
As Walgreens formally opens at 1 Times Square on Thursday, executives are describing plans for the giant signs that will festoon the building on three sides. PC Magazine, a Flagship for Ziff Davis, Will Cease Printing a Paper VersionNov 20, 1:05 AM
It is the latest of several magazine publishers to drop a print edition, as advertising plummets and the cost of printing a paper version rises. For Studio, Vampire Movie Is a Cinderella StoryNov 20, 12:32 AM
Tiny Summit Entertainment finds itself sitting atop one of the biggest pop-culture phenomena of recent years. For ‘60 Minutes,’ a Jump in RatingsNov 19, 11:56 PM
“60 Minutes” on CBS has been the most-watched program in the nation the last two weeks — including the full episode on Sunday devoted to Steve Kroft’s interview with Barack and Michelle Obama. Online Media Daily: Meredith Invests In Real Girls Media NetworkNov 19, 10:59 PMPositioning itself as the premiere online destination for women ages 25-54, Meredith Corp. has made a minority investment in the Real Girls Media Network. The San Francisco-based Real Girls Network is made up of about 30 female-focused communities and social networks, which will add about 3 million unique visitors to Meredith's existing stream of roughly 12 million unique visitors a month. more... |
Brought to you by Advertising Week and Mediatavern and sponsored by Microsoft, adVANTAGE is the digital outlet for the Advertising Week Mentoring Program. Through this website, we have created a virtual place for students and professionals alike to sign-up, interact, and generally stay on top of the industry through frequently updated news, videos, job postings, and the like.