Amid Upfronts, Brands Experiment with Web

Jul 4, 12:01 PM

Marketers and producers attempt to circumvent traditional media, though a formula is far from proven.


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Big Condé Buy From P&G

Jul 4, 12:01 PM

Publishing giant’s September books to get injection of cash related to advertising for CoverGirl, Olay, Gillette’s Venus and other brands.


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Coke's Nestea Takes Plunge Into Webisodes

Jul 4, 12:01 PM

Vp of media Annis Lyles discusses how Nestea is reaching a new consumer target with its 'Liquid Awesomeness' effort.


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Nice Ride Minnesota Kicks Things Into Gear

Jul 4, 12:01 PM

Paris and Amsterdam fund public pedaling, but the Twin Cities? Agency preps U.S. metro for a two-wheel revolution.


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The Media Equation: A Publisher Stumbles Publicly at the Post

Jul 4, 6:56 AM

Katharine Weymouth decided to sell legitimacy, with her paper’s editorial integrity thrown in as a parting gift.

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